Behind the Scenes of a Founder’s Story is a founder interview series that goes beyond the highlight reel. Instead of polished bios and surface-level wins, this series shares the real journeys of entrepreneurs — the struggles, turning points, leadership lessons, and defining moments that shaped who they are today.

Each conversation explores what it truly takes to build and lead a business: the messy beginnings, the failures no one talks about, the growth behind the scenes, and the wisdom gained along the way. These are honest, human stories — not motivational fluff, but lived experience from founders who’ve built something meaningful.

Featured on LinkedIn and on this website, this series exists to remind entrepreneurs that they’re not alone in the journey — and that behind every successful business, there’s a story worth telling.

He Drained His Savings to Finally Do Work That Felt Like His

He Drained His Savings to Finally Do Work That Felt Like His

Kristy Yoder
Published on: 16/04/2026

Andrew Childs is the founder of Marcostrat, a branding and go-to-market agency he launched in 2025. He spent a decade in tech before making the leap, including four years at Amazon, stints at Expedia and Microsoft, and time at an AI startup.

Founder's Story
She Turned Down $460K. Four Years Later, She Has Never Been Happier.

She Turned Down $460K. Four Years Later, She Has Never Been Happier.

Kristy Yoder
Published on: 08/04/2026

Leslie Venetz is the founder of The Sales-Led GTM Agency. She has been doing consulting, advisory, and speaking work for the past four years. Before that, she spent 15 years in corporate sales, working her way up from individual contributor to sales leader at large global organizations, and also as employee number one at a bootstrap startup.

Founder's Story
He Moved Cities, Took 6 Months Off, and Built Software From Scratch. Here’s Why

He Moved Cities, Took 6 Months Off, and Built Software From Scratch. Here’s Why

Kristy Yoder
Published on: 02/04/2026

He moved cities, quit work for 6 months, and built software from scratch, discover why he chose reset, risk, and rebuilding from the ground up.

Founder's Story
From Boss Going Broke to 39 Years Preventing Failure

From Boss Going Broke to 39 Years Preventing Failure

Kristy Yoder
Published on: 26/03/2026

He watched a boss go broke, then spent 39 years making sure it never happened again, building lessons in resilience, leadership, and business survival.

Founder's Story

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