About Kristy Yoder: I didn't set out to become an entrepreneur.
I set out to build a life I didn't need a vacation from.
Somewhere along the way, I realized what most entrepreneurs eventually discover: building a successful business isn't just about strategy. It's about becoming the kind of person who can lead one well.
Host of
The Lazy Entrepreneur
Meet your coach
Who Is Kristy Yoder?
Kristy Yoder is a coach for agency owners, a Certified Life Coach, and host of The Lazy Entrepreneur Podcast. She helps agency owners build businesses that create freedom, stronger leadership, and a life beyond work.
- Team members led
- 70+
- Businesses helped
- 400+
- Agency founded & sold
- 1
- Podcast episodes
- 240+
- Certified Life Coach
- Christian Mental Health Coaching
- Successfully Built & Exited an Agency
I didn't learn entrepreneurship from a textbook.
I learned it through years of building businesses, leading people, making difficult decisions, experiencing setbacks, and discovering that success can come with a cost we don't always anticipate.
I've experienced the rewards of building an agency, but I also know the pressure, sacrifices, and scars that come with running one.
Those experiences shaped not only the entrepreneur I became, but also the kind of person and leader I want to be.
Today, I want to help other agency owners build businesses that create freedom rather than dependency, while continuing to build meaningful lives beyond their work.
My mission is simple: to help entrepreneurs build meaningful businesses while creating meaningful lives.
My Story: From the Philippines to Agency Owner
I was born and raised in the Philippines. Growing up, I watched entrepreneurship up close. My mother owned a beauty salon, and my father spent years working overseas as a carpenter and driver in Saudi Arabia so our family could have better opportunities.
From them, I learned that hard work matters. But I also learned that building a better future often requires sacrifice.
Ironically, I wasn't the perfect student. In fact, I dropped out of high school after falling in love. Most people would have assumed my story ended there. Instead, it became the beginning.
I later took an acceleration exam, earned my way into college, worked while studying, and eventually found myself drawn to entrepreneurship. Long before I understood business systems or leadership, I was always looking for smarter ways to solve problems. Looking back, that curiosity would shape every business I would later build.
Starting Over in the United States
In 2019, I immigrated to the United States after marrying my husband, James. Leaving my home country meant starting over. A new culture. A new community. A new way of life.
Like many immigrants, I experienced moments of uncertainty and loneliness. But it also taught me resilience. Sometimes the greatest opportunities begin when we're willing to leave what's familiar behind.
Building and Selling an Outsourcing Agency
Not long after arriving in the United States, I founded a virtual assistant agency. I didn't have investors. I didn't have a large network. I simply had a desire to build something meaningful and a willingness to keep learning.
What started as an idea eventually grew into an outsourcing agency with more than 70 team members that helped over 400 businesses build remote teams and improve how they operated.
70+
Team members led
400+
Businesses helped
1
Agency founded & sold
240+
Podcast episodes
But building an agency wasn't always easy. Behind the growth were difficult decisions, hiring mistakes, and the constant responsibility of running a business other people depended on. I learned that growing a company and building one that can operate without you are two very different things.
Over time, I focused on developing leaders, improving systems, and delegating responsibilities. Eventually, I sold the agency. I founded and led it, and although I no longer own or operate it, the lessons I learned continue to shape how I think about entrepreneurship, leadership, and success.
Most importantly, I learned that businesses become healthier when leaders become healthier.
I Know the Pain and Scars of Running an Agency.
I know what it's like to carry the responsibility of running an agency: the pressure of keeping clients happy, leading a team, and making decisions that affect other people's livelihoods.
I know how easy it is to become the person everyone depends on, and how hard it can be to let go of control.
That's why I want to help other agency owners. Not because I have all the answers, but because I've walked a similar path and understand the emotional weight that can come with agency ownership.
My goal is to help agency owners build businesses that give them more freedom, stronger leadership, and greater options for their future.
My Approach
The Business. The Leader. The Person.
I don't believe every business problem can be solved with another strategy, system, or productivity tool.
Sometimes the challenge is operational. Sometimes it's leadership. And sometimes it's the way we think, make decisions, trust others, or define success.
That's why my coaching considers three connected areas.
The Business
Building stronger systems, improving delegation, developing accountability, and reducing the agency's dependency on its founder.
The Leader
Strengthening decision-making, communication, leadership, trust, and the ability to develop other people who can take ownership.
The Person
Recognizing that agency owners are more than their businesses. Exploring priorities, identity, boundaries, personal growth, emotional wellbeing, and the life they want to build beyond work.
And meaningful success should include the person behind the business.
What Is It Like to Work With Kristy?
Kristy coaches agency owners on delegation, business systems, leadership development, and reducing founder dependency, while helping them define what they want from ownership.
When we work together, I don't approach your agency as though every business faces the same challenges. Your team, clients, leadership structure, goals, and circumstances are unique.
Some conversations may focus on delegation, systems, operations, and accountability. Others may involve difficult decisions, leadership development, hiring, client management, or identifying why your agency still depends heavily on you.
We may also explore what you ultimately want from ownership.
- Do you want to continue growing?
- Do you want to spend less time in daily operations?
- Do you want to develop a leadership team that can manage the agency independently?
- Or are you thinking about eventually selling?
My role is to help you think more clearly, recognize blind spots, explore practical solutions, and take meaningful action.
The goal isn't to build another agency like mine. It's to help you build the agency and life that make sense for you.
Credentials and Certifications
While experience has been my greatest teacher, I also believe in continually learning and investing in my own growth, serving entrepreneurs and agency owners with both practical experience and professional training.
- Founder and Former Owner of a Virtual Assistant and Outsourcing Agency
- Host of The Lazy Entrepreneur Podcast
- Certified Life Coach, Certified Life Coach Institute (CLCI)
- Certificate of Completion, Foundations of Mental Health Coaching, American Association of Christian Counselors (AACC)
- Currently continuing education in Christian Mental Health Coaching through AACC
Beyond Business
Business is only one part of who I am. I'm a wife to my husband, James, and excited to become a first-time mama as we prepare to welcome our daughter.
I'm also a proud dog mom to our Golden Retriever, Maestro, who reminds me every day that life isn't meant to be rushed. When I'm not working, you'll usually find me exploring a new place, skiing down a mountain, surfing whenever I have the opportunity, or planning our next travel adventure.
Travel has taught me to appreciate different cultures. Entrepreneurship has taught me resilience. Faith has taught me perspective. Together, they've shaped how I lead, how I serve, and how I define success.
What I Believe
- Success is more than revenue.
- Leadership starts with character.
- Your worth isn't determined by your productivity.
- Generosity creates a lasting impact.
- We are called to steward our gifts well.
- You can build a successful business without sacrificing what matters most.
Business Coaching for Agency Owners
Build an agency that doesn't depend on you for everything.
I'm opening a limited number of business coaching opportunities in 2027 for agency owners who want to strengthen their leadership, build better systems, and create more space for the life they're building the business for.
My coaching focuses on the challenges that often come with running an agency: making difficult decisions, learning to delegate, building accountability, getting out of the day-to-day, and creating more options for your future.
If you're interested in working together, join the 2027 Coaching Waitlist to be the first to know when applications open.
No commitment. Just early access when coaching opportunities become available.